Purpose and editorial responsibility
Our content aims to explain poker and compare relevant services clearly for a UK audience. It should answer the reader’s question, use precise language and separate facts from opinion. Word count alone is not evidence of usefulness, and an article should not make a stronger claim than its supporting information allows.
Andrew James is the site’s named poker author, with 20+ years of poker experience. A named byline provides a point of accountability, not a substitute for checking a particular claim. Specialist qualifications, awards, testing work or independent endorsements should be stated only when they can be supported.
Checking factual claims
Material claims about rules, software, payments and offers should be checked against suitable information. Poker promotions must be distinguished from sportsbook and casino offers. Where a subject involves UK licensing or regulation, the relevant official register or regulator’s information is more appropriate than a brand name alone.
Conflicting information should not be resolved by selecting the most attractive claim. We should identify uncertainty, narrow the wording or remove a claim that cannot be supported. Worked poker examples and calculator results also need independent checks rather than relying on how plausible the wording appears.
Experience, images and content assistance
First-hand statements should describe something actually observed or tested. A website visit is not proof of a deposit or withdrawal test. An illustration is not a photograph, and an app-store preview is not a screenshot captured from the author’s own account.
Software, including AI tools, may assist with drafting, formatting or checking material. Generated wording is not evidence of a fact or personal experience. Responsibility for what is published remains with the website team, and automated assistance must not be used to invent credentials, testing records, quotations or outcomes.
Affiliate relationships and reader interests
The site may earn commission from commercial operator links. Those relationships should be disclosed without disguising an advertisement as independent evidence. A payment arrangement does not establish that a poker site is suitable for a particular reader or that its offer is valuable in every circumstance.
Reviews should retain material disadvantages and relevant qualifying conditions. Our review methodology explains the current offer-clarity ratings and their limits. Editorial scores must not be described as player-review averages or as evidence of testing that has not taken place.
Meaningful dates and maintenance
A visible update date should reflect a substantive update or a genuine review of the page. It should not advance automatically just because a new day has begun. Checking an offer is also different from testing an app or reviewing an entire article; those activities should not be conflated.
When a material error is corrected, the affected wording, associated figures and relevant structured information should be checked together. A correction note is appropriate where a significant change would otherwise leave readers with a misleading understanding of what was previously published.
How to report a correction
Email info@pokerwebsites.co.uk with the subject “Website correction”. Include the page address, the specific statement or calculation concerned, what you believe is correct and any relevant supporting information. A precise report is more useful than sending private account records or a large set of unrelated screenshots.
Do not send passwords, card details, identity documents or unnecessary personal information. Reports should be assessed on their substance, and confirmed material errors should be corrected. We do not publish a guaranteed response time, and sending a report does not guarantee that a requested editorial change will be made.
Questions about the website
Our About Us page explains the website’s purpose and UK poker focus. Content feedback, accessibility concerns and rights enquiries can also be sent to the published email address. Questions about an operator’s account, balance or withdrawal need to go to that operator’s support team.
These standards may be updated as the website develops. Any new testing process or editorial claim should be supported by the work actually carried out, rather than added solely to create the appearance of authority.